Online Resources

Optional resources provide ideas from other business and marketing experts. They are not required reading for this session.

Guy Kawasaki on The Art of the Start (video)

Guy Kawasaki Speeches

About a year after his book The Art of the Start was published, Guy Kawasaki posted this video on the Internet. It has a lot of the same content as in the book.

Optional resources provide ideas from other business and marketing experts. They are not required reading for this session.

“The following blog supports my belief that an idea alone has no value. Ideas on their own are just not that important.”  Tim Berry, curriculum author

If Execution is What Matters, Where Does That Leave Ideas?

And one more, on learning business from failure. “Why things fail is important. Each case is different, and your case and my case are more different still; but you and I should go through these cases.” Tim Berry, curriculum author

25 Best Startup Failure Post-Mortems of All Time

{ 0 comments }

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

  • This Entrepreneur.com article is a nice summary of the basics of corporate entities and structure. It’s an excerpt of a book on business structure.

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

PR vs. Advertising vs. Social Media vs. Branding

What do these terms mean, and are they the same? This post gives examples of each as well as how the meaning can change when you use them together.  It helps to use the right words and phrases so that other people know what you mean.

Great Marketing Lists

Seth Godin included this list and then highlighted his top 20 favorites.

Add Duct Tape Marketing to the list, and you have a complete view of 21st century marketing.

Pricing is Magic

This blog post talks about the three common pricing methods and the #1 pricing error made by a startup business.

Target Marketing

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

Business Plan Financials
(9-part video series)

This series is about 30 minutes long. It talks about the six key financial building blocks. It also gives examples of how they come together in the three main statements — income, balance sheet, and cash flow.

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

ARTICLE

 Five Alternate Sources of Financing, from the Wall Street Journal.

VIDEOS

What Do Investors Want in a Startup?  (Naval Ravikant, speaker)

This  speaker has been on both sides of the funding table. One of his ventures is epinions.com. He also has a blog called Venture Hacks.

Most of what he says here is pretty standard. And if you’re interested, his fellow blogger transcribed this interview on venture hacks.

________________

10 Top Things for Pitching VCs (David Rose, speaker)

This speaker is an entrepreneur and an investor. Here he talks about what investors want to know, and what they want to see in a pitch.  If you don’t see the video here, you can click this link to go to the source video on the TED site.

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

Articles

Tim Berry: Some suggestions for family business

Tim Berry: Sweat Equity

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

Internal Revenue Service (IRS)

The IRS offers free information to help you understand the tax laws. Click on each link and choose to read online or  save to your computer. These and other resources can be found at irs.gov

Locate an Accountant

Taxes Prepared Online

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

ARTICLES

Seth Godin: Nine steps to PowerPoint magic

Seth Godin: Really Bad PowerPoint

VIDEOS

The Back to Fundamentals Series

This is from November 2008. The total is 50 minutes. It divides into four parts.

Nancy Duarte On Slide Presentations
The book is called Slide:ology. This five-minute video is a great summary. Click here for the source.

(This discussion was created as an option for use with Session 3: Business Basics.)

Here’s a case for discussion. You be the judge.

Mary comes up with a great idea for an iPhone application. She works on it for three months in her spare time. She creates sketches and designs, trying to figure out how it would work. She looks at other iPhone apps doing related things.

About three months into it, her interest in the project has waned a bit, but she’s still thinking about it. She’s spent 10 to 20 hours on it so far. Her best friend suggests she talk to Ralph about it. She doesn’t know Ralph, but her friend does. They meet for coffee. Ralph is a programmer. He works for a company in town doing Web programming. He’s also an iPhone user and has been thinking about taking a course on programming the iPhone. Ralph is excited, and his excitement rekindles Mary’s excitement. They agree to be partners in a new business based on this iPhone application.

Four months go by. Ralph takes Mary’s idea and starts developing it. It turns out, as he gets into the code, that what Mary imagined isn’t quite possible on an iPhone. Ralph revises the idea radically, makes it practical, and develops a prototype. Mary meets with him three times, they talk, she accepts his changes begrudgingly. At this point Mary’s total hours have gone to 25, but Ralph has worked almost 120 hours on the programming.

At Ralph’s suggestion, he and Mary take the prototype to Terry, who both of them know, but neither of them know well. Terry has been through a failed startup, has a business education, and is looking for a startup to do again, this time the way it should be done. Terry’s skill is mostly marketing, but he knows how to develop a plan and look for funding options. Terry does a business plan and networks with local business development groups, to find investors. They win an opportunity to present to an angel investment group.

Another three months have gone by. Mary has now put in approximately 40 hours, Ralph 250 hours, and Terry 120 hours.

The three of them meet to plan their approach with the investors. Ralph wants to quit his job and work full-time on the new thing, but needs to get paid. Mary doesn’t want to quit her job but wants to stay involved, she’s not quite sure how. Terry wants to lead the new company as soon as he can get financing.

The business plan indicates it’s going to take $250,000 to develop the business for the first year, after which it will need another $750,000 to have enough cash to run on its own.

During this meeting, Mary and Ralph and Terry come to a difficult realization: they’ve never talked about who should own how much of this company, or how much they will offer to investors in exchange for $250K.

Class exercise: solve this problem. Suggestions: depends on style, but …

  • you might choose volunteers to represent each of the three characters in the story, and let them do a mock meeting in front of the class;
  • or, another alternative, divide the class into three groups, keep the groups separate, and then ask them to report to the class on what they came up with.