Assignment: Know Your Market

This assignment reinforces the discussions from Session 4: Market Analysis. Unless otherwise specified by your instructor, this assignment should be completed in preparation for the next sequence, Session 5: Marketing Strategy.

In this exercise, you will build the marketing elements of your business plan, using LivePlan.

  • Download the Exercise: Market Analysis
  • Log in to your account
  • Locate the “Target Market” chapter in your business plan
  • Follow the instructions in the Exercise to complete this chapter.
  • Repeat this for the “Strategy and Implementation” chapter.