Session 2: Concept Kick Start

In this session, you will learn:

  • Can you turn your business idea into a real business?
  • What does it take to build a business?
  • What sets your business apart from other companies?


You have an idea for a business. What’s the first step? Take the idea that has been forming in your head (your business concept) and see if you can turn it into a real business.  Will your business idea fly?

Think about how your business will be different from other companies. What will you offer that would be missed if it weren’t there?


Concept: “An idea; something formed in the mind.”

Kick Start: “To start or begin strongly, quickly.”

(The definitions below are paraphrased from the U.S. Patent and Trademark Office)

Patent:  The grant to the inventor of the right to exclude others from making, using, selling within the United States, or importing the invention into the United States.

Copyright:  A form of protection of “original works of authorship,” including literary, dramatic, musical, artistic and certain other intellectual works, both published and unpublished.

Trademark:  A word, name, symbol or device which is used in trade with goods to distinguish them from the goods of others.


Please click on the link of the book set for your course and locate the Required Readings for this Session:

The Business Startup Kit, The Art of the Start, The Plan-As-You-Go Business Plan 

3 Weeks to Startup, The Art of the Start, The Plan-As-You-Go Business Plan


Optional resources provide ideas from other business and marketing experts. They are not required reading for this session.

“The following blog supports my belief that an idea alone has no value. Ideas on their own are just not that important.”  Tim Berry, curriculum author

If Execution is What Matters, Where Does That Leave Ideas?

And one more, on learning business from failure. “Why things fail is important. Each case is different, and your case and my case are more different still; but you and I should go through these cases.” Tim Berry, curriculum author

25 Best Startup Failure Post-Mortems of All Time