Session 7: Basic Numbers, Part 2

In this session we will pull together the numbers of a business plan. Using Business Plan Pro, we will forecast sales and starting costs and ongoing expenses. This will show how the numbers in the plan come together.

OVERVIEW

Forecasting is like the weather forecast. It’s a mix of research, knowledge, and educated guessing.  Whether you like numbers or not, there are some estimates you just have to make. You can do it.

DEFINITIONS

Sales Forecast: The planned sales a business expects to make in the future.

Costs of Goods Sold (Costs of Sales): The costs of materials used to make the goods a business sells. These costs vary in direct proportion to the amount of goods sold.

  • 3 Weeks to Startup, Chapter 16, Managing the Money
  • The Plan-As-You-Go Business Plan, Chapter 5, pages 126-131; 148-161
  • The Plan-As-You-Go Business Plan, pages 129-155, sales forecast

These resources provide ideas from other business and marketing experts. They are not required reading for this session.