Session 10: The Web

In this session you will learn:

  • What you want your website to do for you (contact only, sell online, etc.)
  • How to bring visitors to your website
  • What is Search Engine Optimization (SEO) and what it means to your website
  • What “analytics software” is and what it can do for your website
  • Marketing programs to get people to your website, and how to keep them coming back

OVERVIEW

Whether you do business in your own town or around the world, the Internet has become an important tool to market your business. A website can be as simple as contact information about your business, its location, phone number and email address. Shoppers who used to use the phone book to locate businesses in their town now search online. You want them to find you.

DEFINITIONS

Search Engine: A program that searches for keywords and returns a list of the pages where the keywords were found.

Types of Search Engines: There are a number of search engines. They all use Web crawlers (also called bots) to index pages and the words on the pages. Indexing helps people use keywords to find information online.

Search Engine Optimization: A process to increase the number of visitors to a website coming from search results.  The higher up in the results list, the more people will visit that website. Unpaid search results are also called “organic” results.

Pay-Per-Click: Advertisers pay the host website only when their ad is clicked.

Please click on the link of the book set for your course and locate the Required Readings for this Session:

The Business Startup Kit, The Art of the Start, The Plan-As-You-Go Business Plan 

3 Weeks to Startup, The Art of the Start, The Plan-As-You-Go Business Plan

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These resources provide ideas from other business and marketing experts. They are not required reading for this session.