Optional Resources: Session 5 – Marketing Strategy

These resources provide ideas from other business and marketing experts. They are not required reading for this session.

PR vs. Advertising vs. Social Media vs. Branding

What do these terms mean, and are they the same? This post gives examples of each as well as how the meaning can change when you use them together.  It helps to use the right words and phrases so that other people know what you mean.

Great Marketing Lists

Seth Godin included this list and then highlighted his top 20 favorites.

Add Duct Tape Marketing to the list, and you have a complete view of 21st century marketing.

Pricing is Magic

This blog post talks about the three common pricing methods and the #1 pricing error made by a startup business.

Target Marketing