These resources provide ideas from other business and marketing experts. They are not required reading for this session.
“The following blogs supports my belief that an idea alone has no value. Ideas on their own are just not that important.” Tim Berry, curriculum author
And one more, on learning business from failure. “Why things fail is important. Each case is different, and your case and my case are more different still; but you and I should go through these cases.” Tim Berry, curriculum author