These resources provide ideas from other business and marketing experts. They are not required reading for this session.
Two examples of finding a market need:
- The right way (identify a need and fill it): Turbo Pascal
- The wrong way (build a product and sell it): Apple Newton
Need vs. Recognized Need
Sometimes you can see a need and still not be able to explain it to customers. This post, True Story, Good Idea, but Hard to Explain, is an example.
Sometimes you can make people more aware of a need they already have. This post, Marketing: Creating Wants or Filling Them? is an example.
More resources
For more information on how do divide a market into segments, how to analyze a target market, and marketing in general, visit mplans.com.
