Required Reading (original): Session 1 – Introduction

You will have required reading for each session from these books:

  • The Plan-As-You-Go Business Plan by Tim Berry
  • 3 Weeks to Startup by Tim Berry and Sabrina Parsons
  • The Art of the Start by Guy Kawasaki


For the first class, it is strongly recommended that you read:

  • The Art of the Start, Chapter 1: “The Art of Starting”

This book is well written and easy to read. You should be able to finish this first chapter very quickly.