Required Reading (original): Session 2 – Concept Kick Start

  • 3 Weeks to Startup, Chapter 1: “Concept Kick Start”
  • The Art of the Start, Chapter 2: “The Art of Positioning”

Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”

This video a recorded interview of Tim Berry on What is The Value of Your Idea? How Do You Protect It?

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