The readings discuss marketing and branding. How are these different?
- 3 Weeks to Startup, Chapter 10, Branding
- 3 Weeks to Startup, Chapter 12, Spread the Word
- The Art of the Start, Chapter 8, the Art of Partnering
- The Art of the Start, Chapter 9, The Art of Branding
Optional Reading
Optional readings give more information, but they are not required reading.
- The Plan-As-You-Go Business Plan, Chapter 3, Pages 83-92
- The Plan-As-You-Go Business Plan, Page 97, The Business Model
