Required Reading (original): Session 5 – Market Strategy

The readings discuss marketing and branding. How are these different?

  • 3 Weeks to Startup, Chapter 10: “Branding”
  • 3 Weeks to Startup, Chapter 12: “Spread the Word”
  • The Art of the Start, Chapter 8: “The Art of Partnering”
  • The Art of the Start, Chapter 9: “The Art of Branding”

Optional Reading

Optional readings give more information, but they are not required reading.

  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Pages 83-92
  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Page 97, The Business Model