Required Reading (updated): Session 1 – Introduction

You will have required reading for each session from these books:

  • The Business Startup Kit by Steve Strauss
  • The Plan-As-You-Go Business Plan by Tim Berry
  • The Art of the Start by Guy Kawasaki


For the first class, it is strongly recommended that you read the following:

  • The Art of the StartChapter 1: “The Art of Starting”
  • The Business Startup Kit, Chapter 1: “Small Business Overview”

These books are well written and easy to read. You should be able to finish these chapters very quickly.

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