Required Reading (updated): Session 2 – Concept Kick Start

  • The Business Startup Kit, Chapter 2: “Planning Your (Ad)Venture”
  • The Art of the Start, Chapter 2: “The Art of Positioning”

Make sure you have also finished the readings from Session 1:

  • The Art of the Start, Chapter 1: “The Art of Starting”
  • The Business Startup Kit, Chapter 1: “Small Business Overview”
  • The Business Startup Kit, Chapter 10: “The Self-Employed Revolution”

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

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