Required Reading (updated): Session 5 – Market Strategy

The readings discuss marketing and branding. How are these different?

  • The Business Startup Kit, Chapter 18: “Advertising Basics”
  • The Business Startup Kit, Chapter 19: “Marketing Made Easy”
  • The Business Startup Kit, Chapter 14: “Creating a Great Brand”

Optional Reading

The following are not part of the required reading for this session. They are provided as additional resources only.

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