Syllabus

This page provides a brief description of each session and what information will be covered during class. Links to the complete session overview pages are also provided.

Session 1: Introduction

The first session of the course provides an overview of entrepreneurship and the basics of starting a business. The key elements that will be addressed in the course are defined:

  • What is an entrepreneur?
  • What needs is your business going to fill?
  • What do YOU bring to the equation?
  • What does your business plan look like?
  • How are you going to make it all happen?

Go to this session

Session 2: Concept Kick Start

So you’re thinking about starting your own business — what’s the first step? This session covers that first step, taking the idea that has been forming in your head (concept) and seeing if you can turn it into a business reality. Go to this session

Session 3: Business Basics

How do you choose and own your business name, what structure is your business going to have, and what are the tax implications? The different types of startups and the legalities involved are discussed in this session. Go to this session

Session 4: Market Analysis

Defining your target markets and what value you are going to be offering to your customers is an important part of the planning process. This session covers the ways to gather and measure data about your market. Go to this session

Session 5: Marketing Strategy

Once you’ve defined your market, you need a plan to reach them. The difference between marketing and sales is discussed, as is planning a marketing strategy that best reaches your target market. Go to this session

Session 6: Basic Numbers, Part 1

This class gives an overview of the basic financial numbers and creates a Start-up table for a hypothetical business. Go to this session

Session 7: Basic Numbers, Part 2

In this session, all the numbers in the business plan are pulled together. In hands-on exercises, the class will forecast sales and estimate starting costs, as well as cover other plan projections. Go to this session

Session 8: Getting Financed

This class will tackle the different types of financing available to help start a business, and what kinds of financing works for what kinds of startups.
Go to this session

Session 9: Building a Team

Putting together your team, and planning for future hiring, is covered in this session. Also discussed is a review of the legal implications of the employer-employee relationship. Go to this session

Session 10: The Web

The Internet has become an essential small-business marketing tool. This session gives an overview of building a website and driving traffic to it with web searches, social media, and other tools. Go to this session

Session 11: Cash and Taxes

This session has two pieces — the first is about standard record keeping processes and programs, the second is specifically focused on the importance of cash flow in a healthy business. Go to this session

Session 12: Plans and Pitches

The topic of the final session is the difference between a business ‘pitch’ and a business ‘plan’ and the advantages of both. It includes things to consider when presenting your business idea to potential investors, and how to determine the amount of investment you actually need. Go to this session

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