3 Weeks to Startup

Required Reading: Session 11 – Cash and Taxes

  • Chapter 15, Keeping Track, 3 Weeks to Startup
  • Chapter 17, Paying Taxes, 3 Weeks to Startup
  • Chapter 5, Pages 194-210, The Plan-As-You-Go Business Plan

Required Reading: Session 10 – The Web

  • Chapter 11, Spin the Web, 3 Weeks to Startup

Required Reading: Session 9 – Building a Team

  • Chapter 8, Build Your Team; and Chapter 9, Manage Your Team, 3 Weeks to Startup
  • Pages 107-113 on metrics; Pages 156-161 on budgeting and payroll, The Plan-As-You-Go Business Plan
  • Chapter 6, The Art of Recruiting, The Art of the Start

Optional Reading

Required Reading: Session 8 – Getting Financed

  • Chapter 5, Getting Financed, 3 Weeks to Startup,
  • Chapter 5, The Art of Bootstrapping, The Art of the Start
  • Chapter 7, The Art of Raising Capital, The Art of the Start

Optional Reading

Required Reading: Session 7-Basic Numbers, Part 2

  • 3 Weeks to Startup, Chapter 16, Managing the Money
  • The Plan-As-You-Go Business Plan, Chapter 5, pages 126-131; 148-161
  • The Plan-As-You-Go Business Plan, pages 129-155, sales forecast

Required Reading: Session 6 – Basic Numbers, Part 1

  • 3 Weeks to Startup, Chapter 16, Managing the Money
  • The Plan-As-You-Go Business Plan, Chapter 2, Pages 47-54, Planning is not Accounting*
  • The Plan-As-You-Go Business Plan, Chapter 4, Pages 161-165, Budget Your Startup Costs

Required Reading: Session 5 – Market Strategy

The readings discuss marketing and branding. How are these different?

  • 3 Weeks to Startup, Chapter 10, Branding
  • 3 Weeks to Startup, Chapter 12, Spread the Word
  • The Art of the Start, Chapter 8, the Art of Partnering
  • The Art of the Start, Chapter 9, The Art of Branding

Optional Reading

Optional readings give more information, but they are not required reading.

  • The Plan-As-You-Go Business Plan, Chapter 3, Pages 83-92
  • The Plan-As-You-Go Business Plan, Page 97, The Business Model

Required Reading: Session 4 – Market Analysis

This chapter is required reading for this session:

  • 3 Weeks to Startup, Chapter 3, About Your Market

Optional Reading

This chapter is not required reading, but it does support the reading for this class session:

  • The Plan-As-You-Go Business Plan, Chapter 5, Pages 210-218

Required Reading: Session 3 – Business Basics

  • 3 Weeks to Startup, Chapter 2, Need to Know, pages 21-23
  • 3 Weeks to Startup, Chapter 4, Make it Legal
  • 3 Weeks to Startup, Chapter 17, Paying Taxes

Optional Reading

Required Reading: Session 2 – Concept Kick Start

These chapters are required reading for this session:

  • 3 Weeks to Startup –  Chapter 1: Concept Kick Start
  • The Art of the Start — Chapter 2: The Art of Positioning

Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

The Plan-As-You-Go Business Plan — Chapter 3, The Heart of the Plan

This video a recorded interview of Tim Berry on SBTV.com: What is The Value of Your Idea? How Do You Protect It?

{ 1 comment }

Required Reading: Session 1 – Introduction

You will have required reading for each session from these books:

  • The Plan-As-You-Go Business Plan by Tim Berry
  • 3 Weeks to Startup by Tim Berry and Sabrina Parsons
  • The Art of the Start by Guy Kawasaki

READING

For the first class, it is strongly recommended that you read Chapter 1, “The Art of Starting,” in the book The Art of the Start. This book is well written and easy to read. You should be able to finish this first chapter very quickly.