3 Weeks to Startup

  • 3 Weeks to Startup, Chapter 15: “Keeping Track”
  • 3 Weeks to Startup, Chapter 17: “Paying Taxes”
  • The Plan-As-You-Go Business Plan, Chapter 5: “Dressing and Growing”, Pages 194-210
  • 3 Weeks to Startup, Chapter 11: “Spin the Web”
  • 3 Weeks to Startup, Chapter 8: “Build Your Team”; and Chapter 9: “Manage Your Team”
  • The Plan-As-You-Go Business Plan, Chapter 4: “Flesh and Bones”, Pages 107-113 on metrics; Pages 156-161 on budgeting and payroll
  • The Art of the Start, Chapter 6: “The Art of Recruiting”

Optional Reading

  • 3 Weeks to Startup, Chapter 5: “Getting Financed”
  • The Art of the Start, Chapter 5: “The Art of Bootstrapping”
  • The Art of the Start, Chapter 7: “The Art of Raising Capital”

Optional Reading

  • 3 Weeks to Startup, Chapter 16: “Managing the Money”
  • The Plan-As-You-Go Business Plan, Chapter 5: “Dressing and Growing”, Pages 126-161
  • 3 Weeks to Startup, Chapter 16: “Managing the Money”
  • The Plan-As-You-Go Business Plan, Chapter 2: “Planning is not Accounting*”, Pages 47-54
  • The Plan-As-You-Go Business Plan, Chapter 4: “Budget Your Startup Costs”, Pages 161-165

The readings discuss marketing and branding. How are these different?

  • 3 Weeks to Startup, Chapter 10: “Branding”
  • 3 Weeks to Startup, Chapter 12: “Spread the Word”
  • The Art of the Start, Chapter 8: “The Art of Partnering”
  • The Art of the Start, Chapter 9: “The Art of Branding”

Optional Reading

Optional readings give more information, but they are not required reading.

  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Pages 83-92
  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Page 97, The Business Model
  • 3 Weeks to Startup, Chapter 3: “About Your Market”

Optional Reading

This chapter is not required reading, but it does support the reading for this class session:

  • The Plan-As-You-Go Business Plan, Chapter 5: “Dressing and Growing”, Pages 210-218
  • 3 Weeks to Startup, Chapter 1: “Concept Kick Start”
  • The Art of the Start, Chapter 2: “The Art of Positioning”

Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”

This video a recorded interview of Tim Berry on SBTV.com: What is The Value of Your Idea? How Do You Protect It?

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You will have required reading for each session from these books:

  • The Plan-As-You-Go Business Plan by Tim Berry
  • 3 Weeks to Startup by Tim Berry and Sabrina Parsons
  • The Art of the Start by Guy Kawasaki

READING

For the first class, it is strongly recommended that you read:

  • The Art of the Start, Chapter 1: “The Art of Starting”

This book is well written and easy to read. You should be able to finish this first chapter very quickly.