The readings discuss marketing and branding. How are these different?
- 3 Weeks to Startup, Chapter 10, Branding
- 3 Weeks to Startup, Chapter 12, Spread the Word
- The Art of the Start, Chapter 8, the Art of Partnering
- The Art of the Start, Chapter 9, The Art of Branding
Optional Reading
Optional readings give more information, but they are not required reading.
- The Plan-As-You-Go Business Plan, Chapter 3, Pages 83-92
- The Plan-As-You-Go Business Plan, Page 97, The Business Model
This chapter is required reading for this session:
- 3 Weeks to Startup, Chapter 3, About Your Market
Optional Reading
This chapter is not required reading, but it does support the reading for this class session:
- The Plan-As-You-Go Business Plan, Chapter 5, Pages 210-218
These chapters are required reading for this session:
- 3 Weeks to Startup – Chapter 1: Concept Kick Start
- The Art of the Start — Chapter 2: The Art of Positioning
Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.
Optional Reading
This chapter and video are not part of the required reading for this session. They are provided as additional resources only.
The Plan-As-You-Go Business Plan — Chapter 3, The Heart of the Plan
This video a recorded interview of Tim Berry on SBTV.com: What is The Value of Your Idea? How Do You Protect It?
