AOTS

The readings discuss marketing and branding. How are these different?

  • 3 Weeks to Startup, Chapter 10: “Branding”
  • 3 Weeks to Startup, Chapter 12: “Spread the Word”
  • The Art of the Start, Chapter 8: “The Art of Partnering”
  • The Art of the Start, Chapter 9: “The Art of Branding”

Optional Reading

Optional readings give more information, but they are not required reading.

  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Pages 83-92
  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Page 97, The Business Model
  • 3 Weeks to Startup, Chapter 1: “Concept Kick Start”
  • The Art of the Start, Chapter 2: “The Art of Positioning”

Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”

This video a recorded interview of Tim Berry on SBTV.com: What is The Value of Your Idea? How Do You Protect It?

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