Art of the Start

  • The Art of the Start, Chapter 10, The Art of Rainmaking.
  • The Art of the Start, Chapter 11, the Art of Being a Mensch.

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PLANS

  • The Art of the Start, Chapter 3: “The Art of Writing a Business Plan”

PITCHES

  • The Art of the Start, Chapter 4: “The Art of Pitching”
  • The Plan-As-You-Go Business Plan, Chapter 5: “Dressing and Growing”, Pages 233-236
  • 3 Weeks to Startup, Chapter 8: “Build Your Team”; and Chapter 9: “Manage Your Team”
  • The Plan-As-You-Go Business Plan, Chapter 4: “Flesh and Bones”, Pages 107-113 on metrics; Pages 156-161 on budgeting and payroll
  • The Art of the Start, Chapter 6: “The Art of Recruiting”

Optional Reading

  • 3 Weeks to Startup, Chapter 5: “Getting Financed”
  • The Art of the Start, Chapter 5: “The Art of Bootstrapping”
  • The Art of the Start, Chapter 7: “The Art of Raising Capital”

Optional Reading

The readings discuss marketing and branding. How are these different?

  • 3 Weeks to Startup, Chapter 10: “Branding”
  • 3 Weeks to Startup, Chapter 12: “Spread the Word”
  • The Art of the Start, Chapter 8: “The Art of Partnering”
  • The Art of the Start, Chapter 9: “The Art of Branding”

Optional Reading

Optional readings give more information, but they are not required reading.

  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Pages 83-92
  • The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”, Page 97, The Business Model

Optional resources provide ideas from other business and marketing experts. They are not required reading for this session.

Guy Kawasaki on The Art of the Start (video)

Guy Kawasaki Speeches

About a year after his book The Art of the Start was published, Guy Kawasaki posted this video on the Internet. It has a lot of the same content as in the book.

  • 3 Weeks to Startup, Chapter 1: “Concept Kick Start”
  • The Art of the Start, Chapter 2: “The Art of Positioning”

Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”

This video a recorded interview of Tim Berry on SBTV.com: What is The Value of Your Idea? How Do You Protect It?

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You will have required reading for each session from these books:

  • The Plan-As-You-Go Business Plan by Tim Berry
  • 3 Weeks to Startup by Tim Berry and Sabrina Parsons
  • The Art of the Start by Guy Kawasaki

READING

For the first class, it is strongly recommended that you read:

  • The Art of the Start, Chapter 1: “The Art of Starting”

This book is well written and easy to read. You should be able to finish this first chapter very quickly.

In this session, you will learn:

  • Can you turn your business idea into a real business?
  • What does it take to build a business?
  • What sets your business apart from other companies?

OVERVIEW

You have an idea for a business. What’s the first step? Take the idea that has been forming in your head (your business concept) and see if you can turn it into a real business.  Will your business idea fly?

Think about how your business will be different from other companies. What will you offer that would be missed if it weren’t there?

DEFINITIONS

Concept: “An idea; something formed in the mind.”

Kick Start: “To start or begin strongly, quickly.”

(The definitions below are paraphrased from the U.S. Patent and Trademark Office)

Patent:  The grant to the inventor of the right to exclude others from making, using, selling within the United States, or importing the invention into the United States.

Copyright:  A form of protection of “original works of authorship,” including literary, dramatic, musical, artistic and certain other intellectual works, both published and unpublished.

Trademark:  A word, name, symbol or device which is used in trade with goods to distinguish them from the goods of others.

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