PAYG

  • 3 Weeks to Startup, Chapter 3: “About Your Market”

Optional Reading

This chapter is not required reading, but it does support the reading for this class session:

  • The Plan-As-You-Go Business Plan, Chapter 5: “Dressing and Growing”, Pages 210-218
  • 3 Weeks to Startup, Chapter 1: “Concept Kick Start”
  • The Art of the Start, Chapter 2: “The Art of Positioning”

Make sure you have also finished the reading for the first class — Chapter 1: The Art of Starting from the book The Art of the Start.

Optional Reading

This chapter and video are not part of the required reading for this session. They are provided as additional resources only.

The Plan-As-You-Go Business Plan, Chapter 3: “The Heart of the Plan”

This video a recorded interview of Tim Berry on SBTV.com: What is The Value of Your Idea? How Do You Protect It?

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